TrustMark

Building the 2030 Service Vision

ARC'S proprietary Foundations of TRULY Customer Led allows organisations to clearly define their Purpose; understand their customers and develop a Value Proposition that delivers a competitive market position and meets the strategic objectives of the organisation

TrustMark is the only UK Government-Endorsed Quality Scheme for work carried out in and around the home.

Since 2005 they have been passionate about quality and assurance and what that means for homeowners and our Registered Businesses.

ARC supported the Chief Executive Officer, Simon Ayers and his Leadership Team to define their Service Vision as part of their 2030 Transformation Strategy.

Challenge

We engaged stakeholders to align the vision with strategic goals and customer expectations

We defined the scope, key features, and success criteria for the service vision

We follow a tried and tested process to get to the results the organisation needs:

  1. Review of all existing strategic collateral

  2. Review of market and competitors

  3. Leadership and key stakeholder interviews

  4. Collaborative co-creation of Purpose; Experience; Value Proposition

  5. Prioritisation of opportunities

  6. Brand and Communication briefs

  7. Definition of Success criteria

Interested in working together?